Introduction to Political Communication, 2nd Edition
Brian Mcnair
In this highly accessible textbook Brian McNair critically explores the relationship between politics, the media and democracy in the United Kingdom, America and other contemporary societies. He examines how different organisations make use of advertising, marketing and public relations. This revised and updated edition draws on a range of contemporary examples to show how politicians and political groups communicate, including: * new Labour under Tony Blair * the failure of the Conservative general election strategy in 1997 * the Clinton presidency and a scandal-obsessed US media * the Good Friday peace agreement in Northern Ireland * the liberalising power of the Internet and concerns about threats to democracy.
عام:
1999
الإصدار:
2
اللغة:
english
الصفحات:
264
ISBN 10:
0415199220
ISBN 13:
9780415199223
ملف:
PDF, 1.88 MB
IPFS:
,
english, 1999
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حول الملفات
المزيد من نتائج البحث
مميزات أخري 
أكثر المصطلحات والعبارات المستخدمة
قوائم الكتب ذات الصلة
