MKTG4

Name: MKTG4
ISBN: 9780170411769

Charles W. Lamb, Joseph F. Hair, Jr, Carl McDaniel, Jr., Jane Summers, Michael Gardiner

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MKTG4 continues to offer a unique blended solution for lecturers and students in introductory marketing subjects, in both University and Vocational sectors. Continuing to pave a new way to both teach and learn, MKTG4 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, flashcards, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster.

الفئات:

Business & Economics - Sales & Marketing

عام:

2018

الإصدار:

4th Edition

الناشر:

Cengage AU

اللغة:

english

الصفحات:

352